$5,642
Ad spend, rounded.
KS Spray Foam · Meta lead generation
A clearer path from paid inquiry to qualified conversation.
Five won jobs and $19,837.95 collected during the October 2025–January 2026 campaign.
The gap between demand and a sales conversation
KS Spray Foam needed a consistent path from a Meta inquiry to a qualified conversation. Follow-up and qualification were part of the work; the client retained ownership of quoting and closing jobs.
What Calipso built
Calipso connected paid acquisition, automated follow-up, live qualification, and calendar booking. A manual lead audit separated spam and out-of-area submissions from legitimate, in-area prospects, making the funnel easier to assess.
The campaign, from inquiry to collected revenue
October 2025–January 2026 · Meta Ads · Client-managed sales process
94 → 71
Raw leads → legitimate, in-area prospects after 23 were removed in a manual audit.
34 bids → 5 jobs
Bids and won jobs recorded during the campaign window.
$19,837.95
Collected revenue, approximately 3.5× the ad spend.
What the result does—and does not—show
The collected revenue represents five won jobs during the documented campaign window. It is revenue, not profit. The approximately 3.5× return compares collected revenue with ad spend and does not include all business or service costs.
Calipso built the lead-to-conversation system. The client managed the sales process; Calipso was not engaged on bid-to-close. A legitimate, in-area prospect is not a guaranteed booked appointment or sale.
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